I have a AutoTweet NG Pro extension.
Could someone explain me why a text is shortened and "read more" button is missing ?
Text in my K2 item has about 500 characters but Facebook shows only about 400 characters with three dots at the end of the text.
Facebook does not show long texts. According to social media best practices, texts must be short to increase engagement.
Surprisingly, research shows that Facebook posts perform best when they’re extremely brief – 40 or fewer characters, to be exact. These pithy posts receive 86% more fan engagement, despite the fact that only 5% of brand posts conform to this standard.
To follow these guidelines, by default, AutoTweet NG publishes posts with a little bit more of text and adds ... at the end. Then, if a user wants to read more, he/she has to access the site to read it in the best posssible layout.
Is there any way to change this behaviour in the AutoTweetNG source code or text is shortened on the Facebook side ?
Because when I add a new status (long status) "native" in my Facebook account "read more" button is shown.